Strong purchasing builds strong food brands — one vendor relationship at a time.

When we started Agrostarc, our vision was clear — bring authentic, shelf-stable retort gravies to every corner of India. What wasn’t clear? The roadblocks, supplier hesitations, and sleepless nights that came with building a supply chain from scratch in a new organisation.

1️⃣ Supply Chain in a New Startup — The Real Game Changer

In the food industry, product innovation can win attention — but supply chain management (SCM) wins longevity. From day one, we knew that procurement wasn’t just about buying raw materials — it was about building trust.

2️⃣ Supplier Relationship Management — Our Survival Tool

• First phase: 100% advance or part advance to earn credibility.
• Second phase: Gradually moving to 15–30 days credit with proven partners.
• Continuous feedback: Sharing sales updates, product samples, and market wins with suppliers to make them part of our journey.
• Multiple sourcing: Avoiding over-dependence by building parallel vendor bases.

3️⃣ Out-of-the-Box Thinking in Procurement

• Good sourcing: Spices from Guntur, Kerala, Unjha, Rajasthan — each selected for authenticity and quality.
• Price competitiveness: Locking rates quarterly to stay ahead of commodity swings.
• Minimum lead time: Regional warehousing and agile logistics to meet Pan-India demand.

4️⃣ The Hick-Ups We Faced (and Still Do)

• Trust deficit: “New company? Let’s wait and see…”
• Payment worries: Suppliers unsure if commitments will hold.
• Quality debates: Aligning supplier output with our stringent food safety standards.

How we handled it? Transparency. Commitments kept. No excuses.

5️⃣ Credit Terms & Commitments — The Backbone of SCM

We treated every payment like an investment in our credibility. We promised — and delivered — on-time payments even when cash flow was tight. That consistency built the trustworthiness we needed.

6️⃣ Agility — The Startup Advantage

Being small meant we could pivot fast:

• Change sourcing locations when quality dropped.
• Switch packaging vendors when lead times hurt delivery.
• Try new supplier collaborations without months of red tape.

7️⃣ Looking Back, Looking Forward

It’s taken 2–3 years to even scratch the surface of our vision. The suppliers who stayed with us in tough times are now our biggest strength. And the challenges? They’ve been our best teachers.

Final Thought: Building a great food brand isn’t just about recipes or marketing — it’s about relationships. In Agrostarc, our belief is simple: 💡 “Strong purchasing builds strong food brands — one vendor relationship at a time.”

Let’s shape the Future Taste — together

let’s co-create solutions that scale. 📩 Connect with us: 🌐 www.agrostarc.com📧 info@agrostarc.com 📞 +91 7777 0487 07